Digital marketing; any form of marketing products or services that involves electronic devices.
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online.
With how accessible the internet is nowadays, and a growing number of users, it is no wonder that digital marketing is a place where most companies are targeting customers and consumers.
Marketing has always been about connecting with your audience. Whether it is through a big billboard on a busy highway, as they drive to and from work, or on TV as they watch their favorite Soapie. Now a days that means you need to meet them where they are already spending much of their time: on the internet.
Monochrome Magazine Co-creator and Editor Betty Sibeso, Stepped into studio to talk to us about Monochrome Mag and Digital marketing.