Water – It’s a people problem!

Despite the random good years of rain in Namibia, there are facts that we cannot dismiss:  Namibia is an arid country and as such, is prone to droughts. Without significant global policy change, the world will only have 60% of the water it needs by 2030.  In a warming world, droughts will expand and dry places will get drier.  In …

Don’t Wash the Art Off

In a time of drought, responsible citizenry is getting involved in any way that you can and the arts are an ideal avenue to relay messages to the public. Considering both these points, one Namibian advertising agency, Advantage Y&R, decided to put together a campaign that would challenge responsible citizenry and used Namibian artists to get a message out to …