99FM – Your Inspiration Station

The power to connecting through radio

Observed annually on February 13th, World Radio Day is a global celebration that honors the power and impact of radio as a medium of communication. Established by the United Nations Educational, Scientific and Cultural Organization (UNESCO) in 2011, this day serves as a reminder of the unique role that radio plays in fostering dialogue, promoting cultural diversity, and uniting people across borders.

Celebrated under the 2024 theme: ”Radio: A century informing, entertaining and educating”, radio has been a constant companion in the lives of millions, offering a diverse array of programs that cater to various interests and communities. Its accessibility makes it one of the most inclusive forms of media, reaching remote areas and marginalized populations where other forms of communication may be limited. From news and education to music and entertainment, radio has the ability to inform, inspire, and connect people on a profound level.

Connect with the 99FM On Air Crew on why they LOVE what they do! 

“Having the honour to make someone’s day” – Mooks

“Building relationships” – Adora

“I get to discover new music”- Treza

“I love the impact our content has on our audience” – Shona

“Talking to someone and hopefully inspiring them to recognise their potential which could make a great impact in their lives and those of others”. – Nashawn

Radio is an everyday companion. It allows us to connect to our community on a daily basis.” – Skrypt

Fostering dialogue and understanding

One of the key strengths of radio lies in its ability to foster dialogue and understanding among diverse communities. Through talk shows, interviews, and call-in programs, radio serves as a platform for individuals to express their opinions, share experiences, and engage in conversations that transcend geographical and cultural boundaries. It plays a crucial role in promoting inclusivity, tolerance, and mutual respect.

The digital era and the future

While the world has witnessed rapid advancements in digital technology, radio has adapted and evolved. The rise of online streaming, podcasts, and internet radio has extended the reach of this timeless medium. As we celebrate World Radio Day, it’s essential to acknowledge the role of radio in the digital era and its continued relevance as a medium that can transcend borders and connect people across the globe. The day serves as a moment to celebrate the enduring power of radio to inform, entertain, and connect people worldwide. As we reflect on its past achievements and embrace its future potential, let us recognize the vital role radio plays in promoting dialogue, preserving cultural heritage, and serving as a beacon of communication and unity in our diverse and interconnected world.

-Maggie Forcelledo Paz