99FM – Your Inspiration Station

Being CJ Dumeni

Cj Dumeni, Chommie.app co-founder, model, entrepreneur specialising in Marketing, Personal Branding and Social Media.

Getting To Know CJ


Name: Cj, Dumeni.

Hometown: Windheok, Namibia.

Occupation: Brand strategist, tech entrepreneur, international model.

Three words that describe you:  creative, ambitious, goofy.


What is your philosophy in life?

I believe influence is the highest currency in the world. Everything great that has happened to me came from the hands of other people. So building relationships where you have influence is my key.

When do you feel most like yourself?

When I’m speaking to a stranger who knows nothing about me.

What would your best friend say is your best quality?

My ability to connect with people. But if you’d like, you can ask him yourself?! His name is Kp Illest.

What would you do if you weren’t afraid?

Get married.

What do you do to grow yourself?

Look for ways to help other people. Most of the time growth comes from collaboration.

When was the last time you did something that challenged you and what was it?

I gave speech as the “Future CEO” for one of Namibia’s biggest Diamond mining companies, I was literally nervous for 3 days.

If you could live anywhere in the world, where would that be and why?

London is my favorite city, but I would have to say Tokyo, Japan. The city, fashion and technology is just out of this world.

What’s your favorite book/movie of all time and how did it impact you? 

Rich dad, Poor Dad was such an eye opener for me. I believe it really brought out the power of one’s perspective on a situation.

Which accomplishment are you most proud of?

I’m most proud of accomplishments that aren’t mine to be honest. I would say Kp Illest winning Best Hip Hop Artist at the NAMA’S last year, my sister graduating as a medical doctor earlier this year, and lastly my mom releasing her first book “Live and Leave a Legacy”.

But if I had to pick, representing Africa in Paris at L’Oreal Brandstorm (the biggest student innovation competition in the world) was pretty cool ☺

What would enough look like to you?

Enough would look like my grave to be honest. For me the journey is the best part.

How do you wish to be remembered?

I want to be remarkable. Remarkable is unique word because not only does it mean outstanding and great, but it means worth making a remark about. No matter what I do, I want to be remarkable.

You can Follow CJ on IG @ cj_theconnect