99FM – Your Inspiration Station

The Emotional Side to Financial Planning

What are Cognitive Biases and how does one deal with them? “When it comes to adjusting your investment portfolio, make your decisions based on your goals and needs, rationalize your biases and don’t let it guide your investment decisions,” said Tarina Biewenga Mostert, Marketing and Communication Officer at Capricorn Asset Management (CAM).

For the past weeks we discussed financial planning and investments, how one need to identify your future needs, life goals and objectives. This week in the Future Invest Show, Tarina elaborates on Behavioural Finance.

    • The concept of an emotional side to financial planning,
    • Observations made regarding investor behaviour,
    • Examples of Cognitive Biases
    • How to deal with these biases and more…..




-Interview and article by Maggie Forcelledo